In St. Paul, the name “O’Shaughnessy” graces a handful of buildings at the University of St. Thomas, including the library, education center and football stadium, and at St. Catherine University there is the architectural masterpiece of the O’Shaughnessy Auditorium.
Who this O’Shaughnessy was and how he came about the financial means to support Catholic higher education — plus an amazing variety and staggering volume of charities and individuals — is told in an enlightening new book, “That Great Heart: The Story of I.A. O’Shaughnessy.”
It’s a rags-to-riches tale: Ignatius Aloysius O’Shaughnessy, born in 1885, the youngest of 13 children of a Stillwater bootmaker, graduates from the then College of St. Thomas, becomes the largest independent oil refiner in the United States, makes millions and gives millions away.
Where he started, how he grew his businesses, how and to whom he donates — and especially what motivates him — gives readers an insight into the man behind the buildings.
It makes for good-paced reading, thanks to the journalist’s writing style of author Doug Hennes.
Hennes, vice president for university and government relations at St. Thomas and a former reporter and editor of the St. Paul Pioneer Press, never met O’Shaughnessy.
He was a freshman at St. Thomas in the fall of 1973; O’Shaughnessy died at 88 in November that year. The oilman’s funeral was held at the Cathedral of St. Paul, and a memorial Mass was held on campus.
“I remember looking out a window from one of the buildings at St. Thomas at what seemed to be an endless procession of black limousines,” Hennes said. “I’ve always been fascinated by the guy.”
Decades later Hennes wrote about O’Shaughnessy for the
St. Thomas magazine and helped with a video about him. That sparked an interest in Hennes to learn more about I.A.
Boxloads of letters
At the Minnesota History Center he discovered 14 boxes of O’Shaughnessy’s correspondence and newspaper clippings, all in files organized alphabetically.
The material painted a picture of the man who is likely known to few who enter the buildings that bear his name.
“Some material even surprised family members,” Hennes said.
— O’Shaughnessy played on the first St. John’s football team that beat rival St. Thomas, was dismissed for drinking beer (at age 16), went to St. Thomas and became a star for the Tommies.
— As part of a marketing effort, his Globe Oil Company sponsored a basketball team, and players on the Globe Refiners made the bulk of the U.S. squad that won the gold medal in the Berlin Olympics in 1936.
— For a short time he was a part-owner of the Cleveland Indians.
— He was offered the post of U.S. ambassador to Australia but turned it down.
How O’Shaughnessy made his millions is interesting: He borrowed money to finance drilling and refining projects and either paid back investors or bought them out when the projects succeeded.
He played a major role in the development of the oil industry in the Oklahoma and Kansas area, risking building a refinery at the height of the Great Depression.
He eventually used a vertical marketing strategy to not only drill for oil but to refine it for multiple uses — gasoline, kerosene, burning oils, turpentine and lubricating oils and greases — and to distribute it under the Globe trademark to 600 independent dealers in 12 states in the middle of the country and into Canada.
“He was pretty sharp,” Hennes said. “He had a shrewd business sense — he had an instinct about what would work and what wouldn’t. And he hired really good people to run the operations.”
O’Shaughnessy was an early adopter of new technologies and methods, and also understood the need to keep employees happy. After starting to give Christmas bonuses, he felt compelled to continue the practice even in years when the company lost money.
Generous beyond measure
Still, it is O’Shaughnessy’s charitable contributions that are the real story behind the man.
“He gave to everything,” Hennes told The Catholic Spirit. The files contain letter after letter of requests for loans and donations, he said. If he decided he would give, he’d write yes and an amount right on the bottom of the letter and write the check right away. Many are for $100 here, $200 there.
“If he was saying no,” Hennes said, “there would be a letter, because he’d always say why.”
While O’Shaughnessy donated millions for buildings at the University of Notre Dame as well as St. Kate and St. Thomas, he often donated only if organizations raised a matching sum.
“He really saw himself as trying to leverage other gifts,” Hennes said. “He was willing to give, but he wanted to get other people involved, too.”
His faith and his understanding of stewardship both come into play in giving.
Hennes quoted him, “The Lord has been good to me, so I figure I might as well spread some of my money around where it will do some good.”
There’s much more, including O’Shaughnessy’s part in the war effort during World War II, his commitment to his parish —
St. Mark in St. Paul — and the meeting with Pope Paul VI and Notre Dame President Father Theodore Hesburgh that led to O’Shaughnessy financing one of the pope’s dreams, the Tantur Ecumenical Institute in the Holy Land.
About the book
“That Great Heart” by Doug Hennes, Beaver’s Pond Press, Edina, Minn., 2014; 259 pages.
A book launch will be held at 6:30 p.m. Tuesday, Nov. 4, in the O’Shaughnessy Educational Center auditorium on St. Thomas’ campus in St. Paul. The event will include a reading, reception and book signing by author Doug Hennes.
Other “That Great Heart” signings include:
— Noon-1 p.m. Wednesday, Nov. 5, bookstore, Terrence Murphy Hall, St. Thomas’ Minneapolis campus, 1000 LaSalle Ave.
— 11:45 a.m.-1:15 p.m. Thursday, Nov. 6, Anderson Student Center, St. Thomas’
St. Paul campus.
— Sunday, Nov. 9, after 9 a.m. and 11 a.m. Masses, St. Mark’s Church, 1976 Dayton Ave., St. Paul.
— Saturday, Nov. 15, 11 a.m.-12:45 p.m., St. Patrick’s Guild, 1554 Randolph Ave.,